Camping Supply App
Part of the Google UX Design Certificate. A mobile-first app for a local camping store with no digital presence.
The Challenge
The store owner wanted an app that felt just as supportive as their in-store experience, one focused on helping customers, not just pushing sales.
User Insight
Through research, I learned that while major brands sold plenty of gear, they offered little support for campers. Most tips stopped at how to pitch a tent.
My Approach
I focused on building something human-centered, adding:
- A blog and trail guide for beginner-friendly advice
- Real-time support features for ongoing help
- Simple, intuitive access to gear for confident shopping
Outcome
The prototype balanced function, discovery, and empathy, and showed me the power of designing for people, not just products.
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